HOG Harley-Davidson, Inc.

NYSE
$26.90

Harley-Davidson, Inc. (HOG) Institutional Ownership

What the institutions did with HOG last quarter, from their 13F filings. Counting managers rather than shares is the point: a single index fund adding to a position tells you far less than four hundred separate managers all deciding to. Positions as reported for the quarter ended September 30, 2026.

Managers compared
5
filed both this quarter and last
Managers holding
5
+0 on the quarter
Buyers
2
0 opened new
Sellers
1
0 sold out entirely
Buyer share
66.7%
of managers who traded it
Breadth
+33.3
net buyers, as a share of those trading

Only 5 managers reported a position this quarter, so the percentages above describe a very small sample.

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Ownership map

Each block is one manager, sized by shares held and colored by how much they moved the position last quarter. Green added, red cut, grey stood pat.

Cut Unchanged Added Color saturates at ±50%.

Largest holders

Manager Shares % of reported
FERGUSON WELLMAN CAPITAL MANAGEMENT, INC 12.5K 72.8%
Versant Capital Management, Inc 2.3K 13.3%
CX Institutional 1.4K 8.4%
Hickory Point Bank & Trust 680 4.0%
MassMutual Private Wealth & Trust, FSB 251 1.5%

Largest changes

Manager Action Previous Current Change
FERGUSON WELLMAN CAPITAL MANAGEMENT, INC Reduced 13.8K 12.5K -1.3K
Versant Capital Management, Inc Increased 1.6K 2.3K +653
CX Institutional Increased 890 1.4K +555

13F filings are due 45 days after quarter end and cover long positions in U.S.-listed equities only, so this is a lagged and partial picture: shorts, bonds and foreign listings never appear. Options positions are excluded here rather than folded into the share counts. Political ownership is coming.