NOW ServiceNow, Inc.
ServiceNow, Inc. (NOW) Institutional Ownership
What the institutions did with NOW last quarter, from their 13F filings. Counting managers rather than shares is the point: a single index fund adding to a position tells you far less than four hundred separate managers all deciding to. Positions as reported for the quarter ended September 30, 2026.
Every manager below opens. Subscribers can see any firm's whole portfolio — every position, its weight, and what they bought, trimmed and exited last quarter.
Sign in or subscribeOwnership map
Each block is one manager, sized by shares held and colored by how much they moved the position last quarter. Green added, red cut, grey stood pat.
Largest holders
| Manager | Shares | % of reported |
|---|---|---|
| JIA INVESTMENT ALLIANCE PTE. LTD. | 257.4K | 42.5% |
| Lakehouse Capital Pty Ltd | 124.3K | 20.5% |
| MassMutual Private Wealth & Trust, FSB | 92.9K | 15.3% |
| FIRST FINANCIAL BANK - TRUST DIVISION | 41.1K | 6.8% |
| Central Pacific Bank - Trust Division | 19.1K | 3.2% |
| DOLIVER ADVISORS, LP | 18.4K | 3.0% |
| ACIMA PRIVATE WEALTH, LLC | 14.8K | 2.4% |
| Noble Wealth Management PBC | 10.9K | 1.8% |
| CX Institutional | 9.1K | 1.5% |
| EASTERN BANK | 6.7K | 1.1% |
| Versant Capital Management, Inc | 3.5K | 0.6% |
| Defender Capital, LLC. | 2.0K | 0.3% |
| BAKER TILLY WEALTH MANAGEMENT, LLC | 1.7K | 0.3% |
| Coastline Trust Co | 929 | 0.2% |
| Polaris Financial Partners | 811 | 0.1% |
| Roxbury Financial LLC | 657 | 0.1% |
| Hickory Point Bank & Trust | 485 | 0.1% |
| GoalVest Advisory LLC | 290 | 0.0% |
| Rosenberg Matthew Hamilton | 278 | 0.0% |
| Planning Strategies Inc. | 144 | 0.0% |
| Olistico Wealth, LLC | 60 | 0.0% |
Largest changes
| Manager | Action | Previous | Current | Change |
|---|---|---|---|---|
| FIRST FINANCIAL BANK - TRUST DIVISION | New | 0 | 41.1K | +41.1K |
| MassMutual Private Wealth & Trust, FSB | Increased | 83.0K | 92.9K | +9.9K |
| EASTERN BANK | Reduced | 11.0K | 6.7K | -4.3K |
| Montecito Bank & Trust | Sold Out | 2.0K | 0 | -2.0K |
| Defender Capital, LLC. | New | 0 | 2.0K | +2.0K |
| BAKER TILLY WEALTH MANAGEMENT, LLC | New | 0 | 1.7K | +1.7K |
| Central Pacific Bank - Trust Division | Increased | 17.9K | 19.1K | +1.3K |
| DOLIVER ADVISORS, LP | Increased | 17.4K | 18.4K | +1.1K |
| Coastline Trust Co | Reduced | 1.9K | 929 | -944 |
| CX Institutional | Increased | 8.4K | 9.1K | +667 |
| Roxbury Financial LLC | Increased | 100 | 657 | +557 |
| Versant Capital Management, Inc | Increased | 3.2K | 3.5K | +306 |
| Rosenberg Matthew Hamilton | Increased | 105 | 278 | +173 |
| Noble Wealth Management PBC | Reduced | 11.1K | 10.9K | -150 |
| Planning Strategies Inc. | Increased | 140 | 144 | +4 |
13F filings are due 45 days after quarter end and cover long positions in U.S.-listed equities only, so this is a lagged and partial picture: shorts, bonds and foreign listings never appear. Options positions are excluded here rather than folded into the share counts. Political ownership is coming.